I will always narrate this story to explain the extent to which The Bohri Kitchen brand has captured mindshare not only across India but across the globe.
This happened yesterday, my brother Mubassir Kapadia and his wife Sholeen were on their way back to New Jersey from a business trip in Beijing; and while they were busy tackling the not-so-great airline dinner and probably reminiscing about the food back at home in Mumbai – this happened.
Yup, my brother witnessed our mother frying samosas in an Air China tv screen somewhere in the sky between Beijing and New Jersey.
Calculate the probability of that! This is the extent to which the story of our brand has become scalable and relatable.