Category

Entrepreneurship

Order food online, for somebody else

Idea to raise exponential funds for NGOs during COVID crisis via a Food Delivery Aggregator (Swiggy, Zomato, UberEats etc) 1. There’s a tremendous fear about the repercussions of the curfew on daily wage workers and the like. It’s important that we do what we can to offset the impact on them. Immediately before things get…

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There and back again

Dear Reader, You know that feeling at the end of the Lord of the Rings when Sam returns to the Shire and everything is exactly as it was – after a journey that changes his life in every way possible, where he makes powerful friends, destroys even more powerful enemies and saves the world –…

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Divided by Politics, United by Food

Yesterday, we had a few friends drop in for lunch – they came for mom’s 7 course extravaganza around the thaal. 2 out of 5 of guests present were meeting each other for the first time. By the time we reached the Raan in Red Masala – that sweet spot between starters and mains where…

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Major Potential in Minority Cuisines

Author’s Note : When I was asked to give my views on the potential of regional cuisine in India, I didn’t need to think too much about what I was going to say. India – with its 29 States and 7 Union Territories is comparable to the continent of Europe. Each state has its own…

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The Bohri Kitchen®

It took me 5 years, but we did it. We succeeded in convincing India’s Patent & Trademarks office that The Bohri Kitchen & TBK are the property of my company. The Registrar refused our application multiple times in the last few years under the contention that Bohri is a community and hence cannot be trademarked….

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Reliance on Reliance

On Wednesday night I was invited to participate in a Bloomberg Quint discussion hosted by the magnificent Menaka Doshi on the role of CFOs in new age startups. Initially I was a little taken aback to be in the studio with entrepreneurs who’ve raised more lakhs than the total number of individual samosas I’ve sold….

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Wishing you a very Happy Birthday!

Wishing you a very happy birthday!  I do this strange thing on my birthday every year, I wish everyone else. The logic is, my happiness is an outcome of all of you and your contributions towards it – so you are well within your rights to have abloody good day as well!   On my birthday,…

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How I plan to sell 500 Cr worth of Smoked Patti Samosas

Written by Munaf Kapadia with inputs by Zahabia Rajkotwala Summary – 1. Parallels with our more mainstream Parsi cousin2. ‘Niche’ is just another word for ‘competitive scalability’3. Making Bohri food Exciting for Non-Bohris 4. When Shaan sang Happy Birthday for my mother and other such stories5. The very real 500 Cr omni-vertical opportunity When we…

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Deep Thoughts on Deep Discounting

Last Friday, I brought together two of my favourite things – Samosa Making & Policy Making.  In my position as the Chief Eating Officer at The Bohri Kitchen & Member of the Delivery Taskforce at NRAI (National Restaurant Association of India), I was invited to participate in a panel discussion organised by the Competition Commission…

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