Deep Thoughts on Deep Discounting

Last Friday, I brought together two of my favourite things – Samosa Making & Policy Making.  In my position as the Chief Eating Officer at The Bohri Kitchen & Member of the Delivery Taskforce at NRAI (National Restaurant Association of India), I was invited to participate in a panel discussion organised by the Competition Commission…

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Food First, Brand Second

SKUs and not Brands Ni Hao! So I just flew back after attending the Future of Food Conference in Hong Kong. Met some amazing people, which as always, led to super conversation and predictably has led to a lot of ideas and even more questions.So is it just me or do you guys also agree that…

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Mom frying Samosas on AirChina!

I will always narrate this story to explain the extent to which The Bohri Kitchen brand has captured mindshare not only across India but across the globe. This happened yesterday, my brother Mubassir Kapadia and his wife Sholeen were on their way back to New Jersey from a business trip in Beijing; and while they…

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