Food First, Brand Second

SKUs and not Brands Ni Hao! So I just flew back after attending the Future of Food Conference in Hong Kong. Met some amazing people, which as always, led to super conversation and predictably has led to a lot of ideas and even more questions.So is it just me or do you guys also agree that…

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Mom frying Samosas on AirChina!

I will always narrate this story to explain the extent to which The Bohri Kitchen brand has captured mindshare not only across India but across the globe. This happened yesterday, my brother Mubassir Kapadia and his wife Sholeen were on their way back to New Jersey from a business trip in Beijing; and while they…

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